User Experience mapping, also known as UX mapping, is the process of creating step by step visual flows of experiences users have with your product while trying to achieve a certain objective. For most products, there isn't a singular pathway to achieve a goal. Think of it as if you're a restaurant owner. All customers coming into your restaurant are hungry and want food. Some want pasta, others want a sandwich, or some might just want a drink. Though their end goal may be similar or the same, the flow and path they take to achieve their goal can be radically different. A UX map is a depiction of the user interacting and engaging with your product until they achieve this goal.