Blow Out
Storyboard Text
- Black and white image of six kids and one mom/one dad gathered around dining room table – cake is then presented by mom (she will walk into shot with cake) and place it in front of birthday child… everyone is excited
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- 1. Establishing shot leading to Interior
- 2. Interior of home
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- 3. Closeup of sick kid
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- (Birds chirping and usual residential location nat sound)
- 4. Kid blowing on cake from above
- VO: "Did you know that blowing out candles on a birthday cake increases the amount of bacteria on frosting by 1400%. Little Timmy didn’t know that either. Here we are at a typical birthday party in Anytown USA. Everyone is having fun."
- 5. Zoom into animation to show the microscopic view of germs on the cake
- (Possible quick shot of birthday child with runny nose)
- 6. Back to kid of germs all over cake
- Zoomed-in shot of birthday child and cake in front of them… camera will be first person perspective of the cake. Birthday child starts blowing towards the camera and germs gets stuck on lens.
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- 7. Wide shot of discussed friends and family
- Short shot of the product and how it works (10 seconds) with a 3D animation of how this will solve the germ problem… germs going through and getting filtered
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- 8. 3D representation of product inner workings. Or something close to it.
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- 9. Beauty shots of "Blow Out".
- VO: "If only there was a way to prevent this atrocity from your birthday celebration."
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- VO: "Now… there is an answer to keep germs at bay! Introducing Blow Out… the ONLY product to offer a filtration system to eliminated 99.9% of germs. That’s right… 99.9%."
- Go back to same birthday party scene in color - cake being brought out by mom, birthday child given Blow Out just before he blows out candle
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- 10. Wideshot kid now using product
- 11. Closeup of kid using product
- 12. Happy Party guests
- Note: Audio will be recorded during filming, but the full video will have professional voiceover of male with serious, almost like action movie trailer voice to add humor to video. We will also have ominous music for the black and white vignette and then party/happy music for the solution vignette.
- VO: Keep your family and guests healthy and happy. Mom says “Don’t forget to use the Blow Out”.
- 13. Shot of everyone eating cake and laughing, clapping and enjoying the party
- Ending shot of product line … show Blow Out product color that we used for the cake vignette and then add in the other colors to each side - include packaging if possible – include website, phone number, and where they can purchase it (also show made in America)
- (Possible quick shot of birthday child with runny nose)
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- Blow Out comes in seven color choices to match the theme of any party. You can purchase and learn more at blowout.com (put in real site) or visit these retailers
- Blows out candles with same shot of cake perspective and how germs did not go onto cake, everyone cheers
- 15.
- Kid saying: "Look mom… no germs!"
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