Pumpkin Patch AGM Video
Storyboard Text
- 2014 has seen us focus on reconnecting with the Pumpkin Patch audience....
- We've done this by using our digital channels to tell our brand story in new ways...
- In <month> we started with 10 - 15 second short snappy videos for Youtube, Facebook and our website showcasing our new collections...
- <Montage of videos - merino, painting, boots, drums>
- We followed this up with the launch of our summer range with a Summer Roadtrip competition.
- We created a dynamic online competition mechanic and asked entrants to fill up their 'car' with their favourite Pumpkin Patch items and tell us about their perfect summer roadtrip...
- With the winners across Australia and NZ receiving a roadtrip package including XXXXX. VW partnered with us by supplying the cars for each roadtrip
- We used video to tell the roadtrip story and inspire our audiences with beautiful scenes of Patch Kids enjoying their family holiday...
- <15 sec montage of roadtrip video scenes>
- Finally, as part of our 2014 journey, we felt it important to show some of the faces behind the Pumpkin Patch designs...
- and plant seeds that tell our quality and designed in New Zealand story...
- <20 second montage showing Di speaking, and designers speaking>
- As our social reach and engagement continues to grow, we will explore further content opportunities in 2015...
- that will help us build upon our strong online brand presence and further cement the Pumpkin Patch story of <value 1>, <value 2>, <value 3>
- <Pumpkin Patch Logo>
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