JML TVC - PGFF

JML TVC - PGFF
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Storyboard Description

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Storyboard Text

  • At JML we know that life can sometimes be a little bit...
  • Noooooooooooooooooooo-
  • Aaaarrrrgggghhhh-
  • Wide Shot of Living Room. Ken Daly in MCU position in shot, with man in vest ironing in background. Man is tryig to iron his work shirt with an old iron that has a dirty soleplate and is leaking water. Man looks at shirt and realises it is ruined
  • Wwwwhhhhyyyy-
  • Mid of man holding up dirty top in one hand, with generic iron in the other prolonging screaming. Scream is cut off by "fast Pan" transition to right
  • ...Difficult/Tricky/Stressful/Tough/Challenging
  • Mid of Woman in rear seat of taxi looking in rear-view mirror at an overly large stray air on her face. She is screaming in despair at the sight of it. Scream is cut off by "fast Pan" transition to next shot
  • And that's why for over thirty years we've dedicated ourselves to bringing you some of the most innovative products to make your life everyday easier...
  • Mid of man holding a generic frying pan with food stuck to the surface, prolonging screaming. Scream is cut off by "fast Pan" transition to next shot
  • CU Ken talking to camera with a quizzical look (raised eyebrow, surprised with the reactions from the previous shots)
  • Extreme Wide of Living Room. Ken walking towards camera whilst man in background kicks ironing board over, throws shirt down in anger, and storms out. Ken stops when hands are no longer visible. Pulls Phoenix Gold Free Flight into product
  • So their's less...
  • Noooooooooooooooooooo-
  • Track right across table showing selected JML products. Track will stop at Phoenix Gold Free Flight. Product is taken out of shot
  • And more...
  • MCU shot of Ken turning toward camera and delivering line. "Fast pan" transition to the right
  • Wwwwooooaaaahhhh!!!!!
  • Mid of man holding up dirty top in one hand, with generic iron in the other prolonging screaming. Scream is cut off by "fastPan" transition to left
  • JML - Every Day Easier!
  • MCU shot of Ken turning toward camera and delivering line. "Fast pan" transition to the right
  • Mid of man holding up his shirt and steaming the garment with the Phoenix Gold Free Flight. seeing steam billow from the product as he steams his top and gets rid of the creases
  • Wide of Living room (not same shot as opening scene). Man is finishing putting on his and goes to leave the room. Kens holds up a set of keys and man takes them off him as he walks past
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