Logos Ethos Pathos and Strategies Example
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The Rhetorical Triangle: Ethos, Pathos, Logos
By Katherine Docimo and Kristy Littlehale
A great way to enhance understanding of effective arguments is to through Ethos, Pathos, and Logos. Ethos is the credibility of the speaker or writer; pathos draws the audience in through emotional connection, and logos uses logic, reasoning, evidence, and facts to support an argument. A key to strong persuasive writing is the ability to dissect and validate, or debunk, the rhetoric of other arguments.
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Storyboard Description
Rhetorical Devices and Strategies Example. Help students master rhetorical devices with comics! Ethos pathos logos infographic
Storyboard Text
- ED'S PET PORIUM
- RHETORICAL QUESTION
- LOGOS: Accesses prior knowledge or experiencesPATHOS: Accesses the emotions associated with that prior experience
- ANTITHESIS
- Have you ever walked by a pet store? What is it about a puppy in the window of a pet store that just makes us melt inside?
- TED'S PET EMPORIUM
- ED'S PET PORIUM
- ANALOGY
- PATHOS: Accesses relatable emotions and common occasions
- PARALLELISM
- A pet store provides immediacy that satisfies us. For instance, if you're walking by and you see that puppy, you can walk inside and bring your puppy home that day! What better way to satisfy a child's Christmas wish, or a spontaneous present for your spouse?
- TED'S PET EMPORIUM
- REBUTTAL
- LOGOS: Presents facts to contradict a commonly-held beliefETHOS: Establishes credibility for information
- REPETITION
- Many people think that purebreds from pet stores are healthier and live longer than mutts.
- That's just not true. Purebreds suffer from genetic issues related to over-breeding, and many suffer from health issues earlier in their lives than mutts. As a vet technician for 10 years, I witnessed this many times with devastated clients.
- PATHOS: Acknowledges emotions and beliefs of audience, and provides a potential solution to the problem
- LOADED WORDS
- You may think there is nothing we can do to fight puppy mills and over-breeding at this point, but in reality, we've just gotten started!
- WOOF!
- LOGOS: Provides logical solutions to a problemPATHOS: By emphasizing a grammatical structure, the point of what the audience can do is being emphasized
- RESTATEMENT
- You can write to your state representatives to let them know you support legislation against puppy mills!
- You can go online and find homeless dogs who need homes from all over the area and the country!
- You can do lots of things! You can contact a local shelter and go to a meet-and-greet.
- U.S. Animal Shelter Meet-and-Greet Day!
- PATHOS: Draws attention to a particular point of interest in the argument
- OVERSTATEMENT
- Having a dog is SO much fun! SO much fun! We go to the park and run and play and laugh and... we just have fun!
- PATHOS: Takes a standard experience and increases the dramatic and emotional effect
- I didn't just adopt a dog from a pound; I rescued her from homelessness. And, in turn, she rescued me by enriching my life!
- LOGIC: Provides clarification of reasoning for audience members with questions or doubts
- I don't mean to say that the purebred puppies don't need homes, too. But, with over 3 million dogs given up to shelters each year, we need to start thinking about decreasing the demand. Purebred animal rescues for those abandoned dogs are another option, too!
- TED'S PET EMPORIUM
- PATHOS: The exaggeration highlights the emotions that come from taking action
- So call up your local shelter now! You may find the experience so rewarding you'll want to rescue a thousand more!
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