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BATNA Spider Map

BATNA Spider Map
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Storyboard Description

BATNA Graphic Organizer for negotiations

Storyboard Text

  • LocalMade, LLC
  • Manufacture In-House
  • MegaManufacturing, Inc.
  • • ~12% increased manufacturing cost • Office in our building • Flexibility
  • • 3D printable? • Growth opportunity • Steep learning curve
  • • Comparable price per unit • Poor customer service reputation
  • License Widget IP
  • Alternatives
  • What do we do if we don't renew our contract with Fabricorp?
  • Sell Company
  • • Major shift in company goals • Call Gretchen @ Acme Corp. to follow up
  • • Finally get a vacation • Potential buyers?
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