Five Forces Template
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What are Porter’s Five Forces of Competition?
by Nathanael Okhuysen
Industrial organization is a field of study that examines the differences between the “perfect” competition among companies found in economics textbooks, and the “imperfect” competition found in the real world. One tool derived from the field is Michael Porter’s “five forces” analysis, from the very beginning of his seminal book, Competitive Strategy. Porter developed the five forces analysis as a more rigorous variation of the widely used SWOT analysis. The framework focuses on the level of competition within an industry to evaluate a company’s strategic position. In contrast to the SWOT analysis, the five forces survey the business environment, rather than examining a particular firm itself. Along with the PEST analysis, it digs deeper into the Opportunities and Threats of the SWOT.
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Storyboard Description
Five Forces Template - Porter's Five Forces framework.
Storyboard Text
- New Entrants
- [Illustrate factors that raise or lower barriers to entry into your industry. Alternately, depict a prospective entrant who is likely to enter the industry.]
- Rivalry
- [Depict the most important factor(s) impacting rivalry in your industry.]
- Subsitution
- [If you are concerned about a specific substitute, depict it here. Otherwise, illustrate or represent the most salient factor(s) listed below.]
- • What factors make entry into your industry more or less likely? • List some here
- • What factors promote or constrain rivalry in your industry? • List them here
- • What product(s) could replace yours? • What factors make this more or less likely? • List some potential substitutes or the factors impacting a specific substitute
- Buyers
- [If a particular buyer (or small group of buyers) exert a lot of power in your industry, depict them here. Otherwise, illustrate or represent the most salient factor(s) listed below.]
- Five Forces Analysis
- Sellers
- [If a particular seller (or small group of sellers) exert a lot of power in your industry, depict them here. Otherwise, illustrate or represent the most salient factor(s) listed below.]
- • What factors increase or decrease the power of those who buy from your industry? • Is a particular buyer very powerful? • List some here
- • What factors increase or decrease the power of those who sell to your industry? • Is a particular seller very powerful? • List some here
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