STP PROCESS
Storyboard Text
- STP Process- Segmentation- Targeting-Positioning
- Segmentation Methods- Geographic: continents- Demographic: age, gender, income- Psychographic: lifestyle, self value- Benefit: economy, prestige- Behavioral: occasion, loyalty
- Segmentation is when you divide your target market into groups
- Yes there are !
- How do they do that? Are there different ways?
- Target Marketis a group of potential customers that you identify to sell products or services to
- The next step in the process is selecting your target audience
- What is targeting?
- positioningthe process of establishing their image or identity of a brand or product so the consumer perceives it a certain way
- The third part of the process is Market Positioning
- How do firms position themselves in the market?
- 5 step stp process1. Establish objectives2. use segmentation method3. evaluate segment attractiveness4. select target market5. identify and develop postioningstrategy
- Actually no. The STP process in its self has five steps
- Is that it?
Over 30 Million Storyboards Created
No Downloads, No Credit Card, and No Login Needed to Try!
