NPD team meet to discuss latested customer brief for Summer2020. The team consider the brief and the retailer requirements. Click to Edit Description
NPD Team Meeting - Creating Maura
Physical appearance Personality traits Goals Frustrations Motivations Brands used
Based on the brief and research, the team have identfied the main user of the product: a female household shopper with two children (aged 12 and 14), married and living in rural Ireland. The joint household salary is €100k. The family is heavily involved in GAA and between the four of them they have quite an appetite!
NPD Team Meeting - Creating Maura
I want to make sure my family is well-fed on good, quality food that doesn't take up too much time and is healthy for us and the planet.
Thinking more about the user, Maura, the team have identified some of her main motivators around food: Gains: Online shopping (weekly grocery shop), time with family, wine-o-clock and passing on good practices to her kids. Pains: Overly pocessed foods, decyphering food labels, managing the budget, spending hours in the kitchen.
NPD meeting - Prototype Review
The team now use the traits, features, personal, likes/dislikes, pains/gains to create a physical, tangible depiction of Maura. Using the bank of features, each team member takes turns to add a feature and build Maura's persona. Features include physical appearance, personality traits, goals, frustrations, motivations, brands used etc. ·
The team now use the traits, features, personal, likes/dislikes, pains/gains to create a physical, tangible depiction of Maura. Using the bank of features, each team member takes turns to add a feature and build Maura's persona. Features include physical appearance, personality traits, goals, frustrations, motivations, brands used etc. ·
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