A baby! OMG! When am I due? What's the next step? Is it a boy or a girl? How much will this cost? When should I tell work? Do I need to double my calories? How big is my baby? Can I still do that 5k?
Patient: Goal Setting
It's early and I've already started gaining weight--how will I manage this? What exercises can I do? How do I meet my goals?
Patient: Needs Help
All of these appointments are wearing me out. These bills are confusing. I think of questions all the time. This is too much to manage.
- Problem: Confused and overwhelmed by questions - Action: Seek answers online, with friends/family
NewCo: Free Platform Engagement
Engagement, Social Financial, Medical, Coping
Engagement, Social
Online Tools, Research, Insights, Advice
Financial, Medical, Coping
- Problem: "You all" don't connect my wellness goals to a plan - Action: Self manage, waste time on administrative tasks
NewCo: Personalizing Healthcare
Your Goals Health Paths Your Personal Plan
Health Pathways
Problem: How to optimize finances, life, medical, wellness Action: Self manage, waste time on administrative tasks
NewCo: Subscription CoPilot
Call Ctr Team
VIP Concierge
- Product Position: Crowdsourced; Entry point to stickiness - Value Prop: Free, quick, trusted healthcare answers, resources - Revenue: Advertising, retail offers
- Product Position: Relevant, real-time data - Value Prop: Personalized plan/goals for health and wellness - Revenue: Advertising, retail offers, analytics