NewCo Draft

NewCo Draft

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Storyboard Text

  • Patient: Now What?
  • Automated
  • BLOG
  • A baby! OMG! When am I due? What's the next step? Is it a boy or a girl? How much will this cost? When should I tell work? Do I need to double my calories? How big is my baby? Can I still do that 5k?
  • Patient: Goal Setting
  • It's early and I've already started gaining weight--how will I manage this? What exercises can I do? How do I meet my goals?
  • Patient: Needs Help
  • All of these appointments are wearing me out. These bills are confusing. I think of questions all the time. This is too much to manage.
  • - Problem: Confused and overwhelmed by questions - Action: Seek answers online, with friends/family
  • NewCo: Free Platform Engagement
  • Engagement, Social Financial, Medical, Coping
  • Engagement, Social
  • Online Tools, Research, Insights, Advice
  • Financial, Medical, Coping
  • - Problem: "You all" don't connect my wellness goals to a plan - Action: Self manage, waste time on administrative tasks
  • NewCo: Personalizing Healthcare
  • Your Goals Health Paths Your Personal Plan
  • Health Pathways
  • Problem: How to optimize finances, life, medical, wellness Action: Self manage, waste time on administrative tasks
  • NewCo: Subscription CoPilot
  • Call Ctr Team
  • VIP Concierge
  • - Product Position: Crowdsourced; Entry point to stickiness - Value Prop: Free, quick, trusted healthcare answers, resources - Revenue: Advertising, retail offers
  • Freemium Content
  • Online Tools, Research, Insights, Advice, Product Access
  • - Product Position: Relevant, real-time data - Value Prop: Personalized plan/goals for health and wellness - Revenue: Advertising, retail offers, analytics
  • Building Profile
  • Product Position - Decrease friction, remove complexity, anxiety Value Prop - Predictive convenient solutions (schedule, Q&A, $) Revenue - Tiered subscription packages
  • Subscription Copilot
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