Business Model Storyboard for RyanAir_RodKing

Business Model Storyboard for RyanAir_RodKing

Storyboard Text

  • INPUTS/PARTNERS
  • Fuel Suppliers
  • Joint Ventures; Global Alliances
  • VALUE PROPOSITION
  • ("The Southwest Airlines of Europe")
  • Low Fare; Free Seats
  • COST STRUCTURE (-)
  • Low Variable Cost (Staff/Fuel/...)
  • Low Fixed Cost Per Passenger
  • INTERNAL RESOURCES
  • Lean (Low Cost) HQ
  • Fleet of Standardized Planes
  • (Secondary Airport: Rental)
  • Lean Staff (Non-unionized)/Culture
  • CHANNELS & RELATIONSHIPS
  • Online Website
  • Few Travel Agents
  • REVENUE STREAMS (+)
  • Additional On-flight Services such as Food and Drinks; Excess Baggage (after 10kg)
  • Large Volume of Low Fares
  • Advertising in/on Aircraft
  • PROCESSES/ACTIVITIES
  • Marketing & Sales; Word-of-Mouth Advertising
  • Asset, Policy, and Governance Choices
  • Human Resource Development; Incentives to Employees
  • Short-haul Flights; High Utilization; Fast Turnaround Time; No Meals
  • Travel Cost (of Competitors) is High
  • Young and Leisure Traveler
  • CUSTOMER/ JOB-TO-GET-DONE/GOAL
  • Commute Between Nearby Cities or Suburbs
  • KEY METRICS/ LEARNING/VALUE (+/-)
  • Volume; Velocity; Turnaround Time
  • Air Ticket Price
  • Profitability; Fixed Cost Per Passenger
  • Reputation (Referral; NPS)
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