Business Model Storyboard for RyanAir_RodKing
Storyboard Text
- INPUTS/PARTNERS
- Fuel Suppliers
- Joint Ventures; Global Alliances
- VALUE PROPOSITION
- ("The Southwest Airlines of Europe")
- Low Fare; Free Seats
- COST STRUCTURE (-)
- Low Variable Cost (Staff/Fuel/...)
- Low Fixed Cost Per Passenger
- INTERNAL RESOURCES
- Lean (Low Cost) HQ
- Fleet of Standardized Planes
- (Secondary Airport: Rental)
- Lean Staff (Non-unionized)/Culture
- CHANNELS & RELATIONSHIPS
- Online Website
- Few Travel Agents
- REVENUE STREAMS (+)
- Additional On-flight Services such as Food and Drinks; Excess Baggage (after 10kg)
- Large Volume of Low Fares
- Advertising in/on Aircraft
- PROCESSES/ACTIVITIES
- Marketing & Sales; Word-of-Mouth Advertising
- Asset, Policy, and Governance Choices
- Human Resource Development; Incentives to Employees
- Short-haul Flights; High Utilization; Fast Turnaround Time; No Meals
- Travel Cost (of Competitors) is High
- Young and Leisure Traveler
- CUSTOMER/ JOB-TO-GET-DONE/GOAL
- Commute Between Nearby Cities or Suburbs
- KEY METRICS/ LEARNING/VALUE (+/-)
- Volume; Velocity; Turnaround Time
- Air Ticket Price
- Profitability; Fixed Cost Per Passenger
- Reputation (Referral; NPS)
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