Andrew created Ness to be a food ordering service for pickup, without the hassle of telephone orders nor 3rd party interference .
I'll grab something for dinner quickly on my way home.
Andrew gathers his design team
Pay, Grab, & Go!
Ness suffers with consumer growth. People are skeptical about the new product.
Maybe if I go on their website I can check how it works or see what restaurants they have
NESS Create Account or Sign In
www.ness.com No Results
Andrew realizes that having a website will attract more users for multiple reasons. It will be more convenient if a user is already on a computer. Others may not want the app yet, but can check out the product on a browser.
Sketch, based on results
Let's make a website! This would help our product grow.
Homepage (enter location / restaurant)
This seems to be the general user journey for websites of products similar to ours...
Review order page
Restaurant results list
Restaurant page, menu, & cart
After coming up with user scenarios and recruiting participants, the design and research team can then evaluate the interactions between people and the product(s).
Let's go through each of these websites. I want you to navigate yourself to a restaurant, then place an order!
Now that we've finished the user participant testing, let's take a look at our discoveries of each different website.
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Order ahead skip the line! ~~~~~~~ ~~~~~~~
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Available for IOS and Android.
Find restaurant, cuisine ...
get the app
Make interactive prototypes for more user testing until product launch ready!
Near address, city, zip ...
www.ness.com Order now!
Hey, I remember Ness! It looks like I can finally browse and see if it's a service I would like to use. If so, I will definitely download the app :-)