Freemium Coffee
Storyboard Text
- Jon our consumer travels to work
- Upon exiting nearing work he gets a notification on this phone
- The app invites Jon to submit his order
- Swipe to make your order
- Jon's order gets sent to Kathy at his coffee shop of choice and his branded coffee sleeve is printed
- The app tells Jon where he is in the queue
- You are 4th in the queue at 'Kaffine' on Berners St. W1B
- Jon then arrives at the coffee shop and collects his order
- Later that day
- Jon Receives a targeted add from the brand that bought his coffee in the morning
- Meanwhile...
- Our marketing manager jane logs in to check her campaign
- It shows how many people have seen the add, clicked through, or have visited the store based on the consumers GPS tracking
- The End result means: The consumer gets free coffee and good quality advertising The coffee shop gets paid for the coffee shop and the opportunity to upsell with other products The brand gets targeted advertising based on demographics data and real ROI data back ultimately creating sales and greater brand reach.
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