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- Combine your own fragrancePersonalized fragrance creation
- Do Son hair mist, from the spicy scent of tuberoses.
- What fragrance are you wearing?
- Pain point
- Touch point: Google ad, SEO
- Touch point: Website
- Cynthia, a female millennial, software engineer, working from home since the pandemic. Using diffusers to improve her function.
- One day she meets up with her friend at a coffee shop, the fragrances her friend is wearing attract her attention. Tuberose, it triggers her memory from childhood when tuberose is blowing in the spring morning.
- Touch point: packaging
- She wants her morning diffuser with the smell of tuberose, but she also wants the scent with more citrus notes less spice.
- Co-created experience
- To find the perfect scented fragrance, she searches on Google, discovers a fragrance store called 'Sensibility' sales fragrance combining set can mix with any ingredients.
- Signature moment
- She decides to customize her own personalized fragrance. She opens the Sensibility website, orders a Fragrance combining sample set to play with.
- Touch point: skincare products with the same scent
- A couple of days after, the package sends to her from Sensibility.
- The packaging of the 'Fragrance Combining Set' is elegant, it has 15 colognes in it with fresh scents and deeper scents evenly mixed. There was a card explaining the process and art of fragrance combining for which Sensibility is famous for.
- "I like this if it could be a bit lighter" she enjoys the variation of the tuberose smell by mix with different amounts of colognes.
- One morning when she wakes up, smells something familiar and just for her, like tuberose blowing in the spring morning, warm and comforting. She finds her favorite scent.
- A couple of days later, she gets a letter from Sensibility, tells her she can add the fragrance she created into any skincare product. Cyn happily purchases some skincare products to try out. She knows she might change her skincare brands from now on if that scented skincare product from Sensibility passes her expectation.
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