Guide to Tone, Mood and Style

Guide to Tone, Mood and Style
You can find this storyboard in the following articles and resources:
Storyboarding for Film

Storyboarding Tips on Layout

By Sarah Laroche

Every great storyboard needs to start somewhere, and that somewhere is with a great layout. There are many things that go into making a storyboard excellent, but it always rests on its foundation: the layout.


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Storyboard Text

  • NEGATIVE
  • POOR
  • He made his way to the house...
  • GOOD
  • He made his way to the house...
  • NEUTRAL
  • Negative tones and styles are great for mystery, suspense, horror, and other events associated with "negative" emotions.
  • The bright colors of the scene and objects do not exude a dark or mysterious tone.
  • Why is the printer always out of ink?
  • By using darker, muted colors and a limited palette, it is easier to convey a dark impression.
  • Why is the printer always out of ink?
  • A neutral tone and style are great for realistic situations, product pitches, and commercials.
  • The clashing styles and bright colors do not evoke a feeling of neutrality.
  • Limiting the amount excessive filters and cartoon-y objects can create a more neutral and realistic appearance.
  • POSITIVE
  • I am having such a great time at the beach!
  • I am having such a great time at the beach!
  • Positive tones and styles work well for upbeat stories, inspirational pieces, and product pitches.
  • The lack of variety in the color palette, along with the rigid set up, can make a scene look drab and uninspired.
  • By using more vibrant and expressive imagery and color a happy tone is more easily conveyed to the viewer.
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