Alaskan Airlines Content Strategy


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Storyboard Text

  • Grey skies, grey city.
  • The Daily Grind.
  • She really needed a break!
  • But how?
  • In one of the tallest buildings that almost touched the sky, there was an office full of busy people.
  • Right time, right place?
  • One of them was Pauline. She spent a lot of time in this building, working, yet felt increasingly listless because of the same daily routine.
  • Time for a Reality Check!
  • Alaska Airlines Partners  take you to 900 destinations worldwide
  • The winter was cold, the summer this year was nothing but endless rain. And Pauline dreamed of sunshine and far-away islands. But how to get there from a rainy city like this?
  • Travel locally to International Destinations!
  • She saw an airplane of Alaska Airlines flying by. But for what she knew, they only operated within the country. Maybe it was time to check? 
  • Pauline realizes that she was misled by the name of the airline. After seeing the affordable prices and all the positive feedback about AA online, she books her vacation.
  • Turns out, she was not the only one who needed a break. Why not use AA's group discount and go on vacation together?!
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