Qualitative Method
Storyboard Text
- Why do you like the Qualitative Forecasting Method
- Scene 1
- Because it's simpler no math involved it's just based on judgments and personal experiences
- In my expert opinion I say no.
- Scene 2
- I agree no Facebook during business hours.
- Four Important Methods Jury of Executive Opinion Opinions of Sales People Consumer's Expectations Delphi Method
- Slide 1
- Jury of Executive Opinion Relevant opinions from experts are taken, combined and averaged
- Slide 2
- Opinions of the Sales Person Since sales people are closer to the consumers they can estimate future sales in there own territories
- Slide 3
- Consumer's Expectations Involves taking a survey
- Slide 5
- But sometimes this method does not get the respect it deserves
- Why do you say that?
- Scene 3
- Because executives like seeing graphical representations of situations
- Scene 4
- Yep. Nothing like graphs to get your blood pumping
- Slide 6
- http://www.preservearticles.com/ 2012051832355/4-important -methods-of-qualitative- forecasting-techniques.html http://www.sagepub.com/upm-data/4914_Mentzer_ Chapter_5_Qualitative_ Sales_Forecasting.pdf http://forlearn.jrc.ec.europa.eu/guide/ 4_methodology/meth_quanti-quali.htm
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