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Why do you like the Qualitative Forecasting Method
Because it's simpler no math involved it's just based on judgments and personal experiences
In my expert opinion I say no.
I agree no Facebook during business hours.
Four Important Methods Jury of Executive Opinion Opinions of Sales People Consumer's Expectations Delphi Method
Jury of Executive Opinion Relevant opinions from experts are taken, combined and averaged
Opinions of the Sales Person Since sales people are closer to the consumers they can estimate future sales in there own territories
Consumer's Expectations Involves taking a survey
But sometimes this method does not get the respect it deserves
Why do you say that?
Because executives like seeing graphical representations of situations
Yep. Nothing like graphs to get your blood pumping
http://www.preservearticles.com/ 2012051832355/4-important -methods-of-qualitative- forecasting-techniques.html http://www.sagepub.com/upm-data/4914_Mentzer_ Chapter_5_Qualitative_ Sales_Forecasting.pdf http://forlearn.jrc.ec.europa.eu/guide/ 4_methodology/meth_quanti-quali.htm
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