Qualitative Method

Qualitative Method

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  • Why do you like the Qualitative Forecasting Method
  • Scene 1
  • Because it's simpler no math involved it's just based on judgments and personal experiences
  • In my expert opinion I say no.
  • Scene 2
  • I agree no Facebook during business hours.
  • Four Important Methods Jury of Executive Opinion Opinions of Sales People Consumer's Expectations Delphi Method
  • Slide 1
  • Jury of Executive Opinion Relevant opinions from experts are taken, combined and averaged
  • Slide 2
  • Opinions of the Sales Person Since sales people are closer to the consumers they can estimate future sales in there own territories
  • Slide 3
  • Consumer's Expectations Involves taking a survey
  • Slide 5
  • But sometimes this method does not get the respect it deserves
  • Why do you say that?
  • Scene 3
  • Because executives like seeing graphical representations of situations
  • Scene 4
  • Yep. Nothing like graphs to get your blood pumping
  • Slide 6
  • http://www.preservearticles.com/ 2012051832355/4-important -methods-of-qualitative- forecasting-techniques.html http://www.sagepub.com/upm-data/4914_Mentzer_ Chapter_5_Qualitative_ Sales_Forecasting.pdf http://forlearn.jrc.ec.europa.eu/guide/ 4_methodology/meth_quanti-quali.htm
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