Bickman, 1974

Bickman, 1974

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Storyboard Text

  • I did a study on how wearing a uniform can influence the likelihood that we conform and obey
  • Civilian
  • Guard
  • Milkman
  • Bickman, 1974, decided to investigate whether wearing a uniform gives a person more power or authority.
  • Don't stand there, move over there.
  • Can you pick up this litter?
  • Experiment 1
  • Can you lend me a dime for the parking meter?
  • He carried out the study on 153 random pedestrians in Brooklyn, New York. He used anyone that was available at the time.
  • graph
  • Bickman wanted to see how people would react when different uniformed strangers asked them to complete different orders.
  • He completed many variations of the study: Asking someone to move from a bus stop, pick up a piece of litter, or lending some money for a parking meter.
  • He found that the guard was obeyed the most, and the civilian was obeyed the least. This surprised him, as he didn't realise how much a uniform could influence someone to obey.
  • Experiment 2 - 48 adult pedestrians in Brooklyn New York, that were available at the time. In this experiment, only the guard and the civilian uniforms were worn, and only the money scenario was used. They also employed the use of surveillance, to see if that had an effect on whether people obey
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