STORYBOARD - THE TRAVELLER APP

STORYBOARD - THE TRAVELLER APP
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Storyboard Description

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Storyboard Text

  • PROBLEM
  • I have no idea which is the best commute option to reach the university on time! 
  • PROBLEM
  • PRESTO
  • PROBLEM/ SOLUTION
  • Where is the exit to platform 1? Which is North Bound? When is the next train??
  • Sarah is new to the city. She needs to reach her University before class timings. She has no car and is low on cash and hence needs to take public transport.
  • SOLUTION
  • GO STATION / BUS STOP/ GO BUS
  • She buys a Presto Card. Walks to the Bus Stop. Google's bus timings. The best commute option is shown to be Bus+ Subway Train+ Walk.
  • SOLUTION
  • Takes the bus to Subway
  • SOLUTION
  • Phew! That was close!
  • Sarah is extremely confused reading the signages inside the Subway station. She is confused by multiple way-finding signages and number of platforms and directions. 
  • She downloads "The Traveller" App. App Features: > Bus Stop and timings >Directions inside subway to platforms and trains. Updates frequently according to train arrival & departure. >Shifts automatically to directions for walking once out of the subway. All GPS tracked
  • The Traveller App
  • Reaches University on time! She did not waste time asking other confused travelers for directions. Sarah is a smart and independent girl! Wishing her luck on her first day of University and many more of her journeys to come!
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