Storyboard Text
- We interrupt this broadcast with a burger weather update!
- Prices are up all over the western United States. Expect soggy fries and steep menu prices!
- People are flocking to In-N-Out for high quality burgers at low prices. Now to Jack with Sports
- The viewer is drawn in by what appears to be a sudden news alert, but the imagery makes it clear that In-N-Out is the focus of the commercial.
- Ian Outt is doing really well at this year's Fasters tour
- Addressing the consumer's problem, the weather reporter begins to talk about the rising price and declining quality of fast food.
- Mac Donald and the rest of the competition are far behind
- In-N-Out is presented as the solution, solving the consumer's problem in a way distinct from its competition.
- They can't keep up with his consistent low scores and quality shots
- Transition to a sports broadcast with similar themes, highlighting In-N-Out in the form of an imaginary golfer named 'Ian Outt'
- Again, focusing on In-N-Out's superiority over their competition, with humorously exaggerated scores. Reference to competitors, specifically McDonalds, to emphasize their perceived lack of quality. 
- The anchor goes into detail about the positive aspects of Ian Outt's game, a direct reference to the positive aspects of In-N-Out's food. Note campaign themes of consistency, quality, and value.
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