AFC's video (animated)
Storyboard Text
- At Work
- Ordering Take-Out
- Snapshots of Different Take-Outs
- At Home
- The Global Crisis News
- Noticed The News
- After a tiring day at work, the individual is scrolling through the delivery app to order take-out
- Noticed The Packagings
- This scene shows the detail of the usual take-out procedure that used by the individual
- Contemplation
- This scene shows different snapshots of take-outs the individuals ordered over time, all in single-use plastic packagings
- Notification Chime
- This scene shows the individual is resting at home, thinking of ordering take-out again
- Browsing Friendlier Page
- A zoom-in scene of the news on plastic pollution being aired on the TV
- Found a Solution
- Aha! This is it!
- This scene shows the individual noticing the news and was shocked to see the negative impacts plastic has on the environment
- Ordering Take-Out At Work
- The individual went into the kitchen and realized the huge pile of plastic packagings of her take-out over time
- The individual is in a dilemma whether she should continue ordering take-out
- The individual then noticed the notification chime on her phone, showing the picture of her friends' happy expressions with Friendlier packagings
- This is a close-up scene of Friendlier post on Instagram after the individual clicked on the tag of the company to learn more about it
- This scene shows how the individual is relieved after browsing through the Friendlier site
- The individual decided to order take-out again. But, this time, she orders take-out from a restaurant affiliated with Friendlier so her expression here is shown to be happy
- Bringing Take-Out with Friendlier Packaging Home
- Zoom in on Friendlier Packaging
- Enjoying the Food
- Scan The Package
- On The Way to Return Package
- Go Inside The Café
- The individual received the take-out with Friendlier packaging arrived at her front door
- Inside Cáfe
- This scene is a close-up shot of the food being packaged in Friendlier container
- Return the Package
- The individual is happily enjoying her food
- Satisfaction and Proud
- This scene demonstrates the steps instructed on Friendlier's webpage. The individual is scanning her container using the installed app on her phone
- Closing Scene with Logo & Tagline
- The individual is on her way to the location of the collection bin to return the package
- This scene shows a café where her food was ordered from. This café is a partner of Friendlier and there are collection bins inside.
- This scene shows where the bin is located within the café
- The individual is happily returning Friendlier's container to the bin
- The individual leaves the restaurant feeling proud of her choice and actions. She also feels contented as she can continue enjoying her usual take-outs, but guilt-free
- Now I no longer have to feel guilty from ordering take-out anymore. This is all thanks to Friendlier!!
- This is a closing scene where the video should end with Friendlier's logo and tagline
- Because The Planet Isn't Single-Use
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