Corey Nutritions - Customers - Story Board
Storyboard Text
- Introduction to the brand.
- Okay, that sounds pretty good.
- Hello Daniel, Welcome to Corey Nutrition’s Head office. Let us start by giving you a tour of how our company functions.
- Primary Target Market
- Okay, that will be very helpful if I can learn more about the demographics and who our end-user is.
- Corey Nutrition is a family-owned business that employs 45 people and operates a five-acre (two-hectare) processing facility, an in-house lab, and a third-party lab testing facility. Now, let me give you a quick rundown of the target market.
- Product in use
- Okay, that's fascinating and very impressive. I have a query. What is the need that our product fills for our customers?
- We intend to export our products to the Netherlands right away, and to put our reach in context, we have developed export customers in the United States, Mexico, New Zealand, Russia, Israel, Indonesia, Malaysia, Hong Kong, Egypt, Peru, Chile, South Korea, Taiwan, Japan, Singapore, and other countries over the last decade. Our end customers are pet owners.
- Daniel has been hired as an Assistant Manager at Corey Nutrition's Canadian headquarters. He is about to be given instructions for his job and detailed information about how Corey Nutrition works.
- Need for Pet Nutrition
- When it comes to quality, Corey Nutrition Company makes no concessions. Our product is subjected to several safety procedures to ensure its safety. We accomplish this by ensuring that there is no potential for mould or bacterial growth in the products provided to customers. In addition, we conduct in-house water activity testing as well as third-party microbial testing.
- Daniel is now exploring the headquarters, where James, the Floor Manager, greets him and briefs him on the company.
- Summed up product
- The north paw grain free dog food product line is being investigated for export. After reading about the Netherlands, it was clear that the Netherlands wet pet food market is anticipated to hold the dominant market share. Sales revenue in the pet food segment amounted to US$971m in 2022, with the market predicted to increase at a 1.95 percent annual rate.
- Daniel is now in the manufacturing sector, where an employee informs him about the target market segment.
- Brand reinforcement
- Certain products are currently distributed through pet specialty retailers throughout our region and the rest of Canada. We're also working with Global Pet Foods, Canada's leading pet food retailer. We sell online through Chewy.com and are working to establish e-commerce channels with big online merchants such as Amazon and Alibaba.
- Daniel is then taken to the testing lab, where a lab expert answers his question.
- Thank you for taking the time to respond to my question. That was extremely helpful. I'd also like to know what the company's focus is in providing to its customers in the Netherlands.
- Daniel is then escorted to the company's outlet store, where the products are on display and available for purchase by visitors.
- Wow, focusing on this product for export to the Netherlands is a great approach.
- Daniel is led outdoors to the backyard, where our team member informs him about where our items will be distributed and how we intend to broaden our reach.
- Thank you for sharing this knowledge with me. I now have a thorough understanding of Corey Nutrition and how it works. This will make my job lot easier and more efficient, and I expect to be an asset to this company as a result.
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