You can find this storyboard in our article for Part 3: Personas for Product Development.

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Detailed Persona for HR Hailey

Detailed Persona for HR Hailey

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Storyboard Description

Persona Drill Down. Some personas, particularly Epic User personae, need a more in-depth look.

Storyboard Text

  • Daily Reading
  • Ten amazing tricks to improve morale today!
  • Work Responsibilities
  • Can you help me set SMART team goals?
  • Primary Problem
  • Employee retention rate is abysmal.
  • Every day HR Hailey reads the blog Happy HR for tips and tricks to do her job better.
  • HR Hailey spends most of her time in 1:1 conversations with company employees. She is OK at technology, but it is not her core strength.
  • Her company is having a problem with low morale and employees quitting.
  • Goals
  • Thank you for your help!
  • Thank you for your help!
  • HR Hailey
  • Secondary Problem
  • HR Hailey wants to be seen as a partner to the business by making sure employees are happy and productive.
  • The company is stretched thin across all departments from money to resource hours.
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