Detailed Persona Template
You can find this storyboard in the following articles and resources:
How to Create User Personas
By Marissa Martinez
Personas are visual stories that describe actual customers. Personas draw a detailed picture of the user, what they want to accomplish, what knowledge or skills they may or may not have, and why certain things may be more important to them. The products or services you design try to solve these customer problems. Personas help the team focus on user-centered design.
Personas for Product Development - Think Like a Customer
By Aaron Sherman
Personas are a framework to create and bring archetypal customers and users to life. By focusing on discrete types of users, it makes it easier to visualize and imagine how these actors would interact with a system and identify important use cases and features. They have been in use since the mid-90s and are a common part of ethnographic research.
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Storyboard Description
Detailed Persona Template
Storyboard Text
- Slide: 1
- Work Responsibilites
- Describe a few key details about what this persona does professionally.
- Slide: 2
- Additional Bio
- Additional biographic information.(age, salary, education, etc.)
- Slide: 3
- Primary Problem
- What is this persona's number one problem?
- Slide: 4
- Secondary Problem
- What is the second problem that keeps this persona up at night?
- Slide: 5
- Goals
- What goals and aspirations does this persona have? Their goals may or may not be directly related to their problems.
- Slide: 6
- How to Reach Persona
- Identify at least one plausible scenario where this type of persona can be reached (word of mouth, web search, newspaper, etc.)
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