MM Storyboard
Storyboard Text
- Users become aware of the patient wallet initiative through community outreach programs, and word-of-mouth referrals from their group leaders.
- ATTENTION
- No!
- ATTENTION
- Have you heard about Maisha Meds payment wallet?
- The group leaders generate interest in the patient wallet by demonstrating its benefits, and showing utility of their own wallets
- INTEREST
- You have UGX 45,000 you can spend at a Maisha Meds facility!
- SMS
- The women develop a strong desire to adopt the patient wallet as they recognize its potential to reduce the burden of healthcare expenses.
- DESIRE
- Maisha Meds seems like it can help when my child falls sick with Malaria
- Users take action by signing up for the patient wallet, completing the registration process at an MM facility or through a group leader with access to the loyalty registration flow
- ACTION
- Malulu Pharmacy
- The user is onboarded by the Maisha Meds attendant/ group lead who completes their KYC details and saves them. The user gets an SMS notifying them of their wallet activation
- ONBOARDING
- And the product is great.
- This is easy!
- To get started ...
- Name
- Maisha Meds Loyalty
- ID Number
- When unwell, the user visits an MM facility and uses either an OTP or their ID Number to pay using their wallet. The user tops up using a specialized Mobile money token to reference their account
- RETENTION
- UGX 15,000 paid to Malulu pharmacy, Wallet balance UGX 3,OOO
- UGX 1,000 received. Congratulations! An extra UGX 1,00O has been awarded to you
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