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Buyer Persona Poster - Marketing and Advertising Example

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Buyer Persona Poster - Marketing and Advertising Example
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Jordan shows a TagBack ad on an easel to Maya and Coach Ellis in a school hallway, beside a box of hoodies with orange name labels - Marketing and Advertising lesson plans

Marketing and Advertising

Teacher Guide by Aaron Sherman

Students map the 4 Ps, build a buyer persona and brand, storyboard a commercial, plan a campaign, and pitch it like an ad agency.


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Marketing and Advertising



The 4 Ps of Marketing
Jordan stands in a school hallway beside a TagBack poster on an easel and a TV showing the morning announcements, the Promotion part of a 4 Ps of marketing spider map
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Buyer Persona Poster
Coach Ellis frowns on a soccer field surrounded by lost hoodies and water bottles, saying she spends her Saturdays as a lost-and-found, in a buyer persona poster
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Brand Identity Poster
The TagBack logo, an orange name tag beside a navy arrow curving back toward it, from a student brand identity poster
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Storyboard a Commercial
A worried student digs through a box of hoodies in front of school lockers and asks Is that mine, the problem shot of a 30-second commercial storyboard
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Spot the Persuasion Technique
Jordan holds a price tag under a big orange sign for a back-to-school deal this week only, an example of the scarcity technique in a persuasion T-chart
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Same Product, Three Channels
An orange TagBack banner with a QR code hangs outside a school beside the car pick-up line, the billboard version of one ad in a compare-and-contrast storyboard about advertising channels
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Social Media Ad Campaign
A hand holds a phone showing a TagBack post with a photo of an overflowing lost-and-found bin, the first post of a three-post social media ad campaign storyboard
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Ad Ethics Dilemma
A parenting blogger holding her phone meets Jordan, who holds a TagBack label, in a cafe and asks for free packs without adding #ad, the start of an advertising ethics dilemma storyboard
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Ad Agency Pitch
An art director in a conference room shows Jordan gray hoodies with bright orange TagBack labels, one role in an ad agency pitch storyboard
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Marketing Plan Worksheet
Maya, a parent, and Coach Ellis stand side by side under labels for TagBack's two customer groups, the target market section of a marketing plan worksheet
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Storyboard Description

A buyer persona poster for TagBack's team buyer, Coach Ellis: her day, pain points, where she shops, the media she uses and what persuades her.

Storyboard Text

  • Slide: 1
  • Name and Picture
  • Coach Ellis, 34
  • Middle school soccer coach - 22 players
  • Coach Ellis, 34, coaches a middle school soccer team of 22 players.
  • Slide: 2
  • A Day in Their Life
  • All day: teaches
  • Until 5:30: practice
  • Evening: texts parents
  • Teaches all day, runs practice until 5:30, then texts parents about the next game.
  • Slide: 3
  • Needs and Pain Points
  • I spend my Saturdays as a lost-and-found.
  • Every game, two or three water bottles and jerseys go missing. "I spend my Saturdays as a lost-and-found."
  • Slide: 4
  • Where They Shop
  • League supplier: team gear
  • Team fund pays under $50
  • Orders team gear from the league's supplier; the team fund pays for anything under $50.
  • Slide: 5
  • Media They Use
  • Coaches' group chat
  • League email: Sunday night
  • Short coaching videos
  • The coaches' group chat, the league email on Sunday nights, and short coaching videos.
  • Slide: 6
  • What Persuades Them
  • Try TagBack! Team price, and the labels survive the wash.
  • TagBack
  • Another coach recommending it, a team price, and labels that survive the washing machine.