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Customer Journey Map - Entrepreneurship Example

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Customer Journey Map - Entrepreneurship Example
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Jordan pitches a TagBack name-labeled hoodie to a panel of three investors, beside a box of hoodies - Entrepreneurship lesson plans

Entrepreneurship

Teacher Guide by Aaron Sherman

Students spot a real problem, build a customer persona, test their idea, work out the money, and pitch to investors.


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Entrepreneurship



Spot a Real Problem
Jordan holds a clipboard and asks two classmates in the school cafeteria how often they lose things, in a storyboard for the Spot a Real Problem entrepreneurship activity
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Customer Persona
Maya, a busy parent at a store checkout, holds a $10 bill beside a box of TagBack name labels in a customer persona storyboard for an entrepreneurship activity
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Customer Journey Map
Maya and Jordan stand in a kitchen putting a name tag on a water bottle, with an instruction sheet on the counter, in a customer journey map entrepreneurship activity
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Test Your Assumptions
Jordan and a classmate stand in a laundry room with a red hoodie, ready to test whether TagBack labels survive the washer, in a Test Your Assumptions entrepreneurship activity
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Elevator Pitch
Jordan stands in an elevator holding a blue hoodie and a phone, pitching his lost-and-found tag idea to a surprised Maya, in an elevator pitch storyboard for an entrepreneurship activity
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Costs, Price, and Profit
Jordan stands on a shop street holding a $10 price tag and sells a family pack of name labels to Maya, who holds a $10 bill, in an entrepreneurship activity on costs, price, and profit.
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Go-to-Market Strategy
Jordan stands behind a table with a $10 sign in a school gym while Maya waits beside it at back-to-school night, in a storyboard comparing ways to launch a product
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One-Page Business Plan
Jordan stands in a school hallway holding up a blue hoodie with a JORDAN name label next to a classmate, the Solution box of a one-page business plan entrepreneurship activity
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Pitch to Investors
Jordan, a student holding a clipboard, presents a rising sales chart to two seated investors in a meeting room, from an investor pitch storyboard for an entrepreneurship activity
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Startup Ethics Dilemma
Jordan stands in an office while a man in a grey suit offers him $1,000 for student data, in a storyboard for a startup ethics dilemma entrepreneurship activity
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Storyboard Description

TagBack customer journey map following Maya from losing a hoodie, to buying TagBack, to telling other parents, with a feeling rating at each step.

Storyboard Text

  • Slide: 1
  • Trigger
  • Maya gets a text: Jordan lost another hoodie. Feeling: 1 of 5.
  • Slide: 2
  • Discover
  • A TagBack flyer in the parent newsletter: "Never buy the same hoodie twice."
  • Slide: 3
  • Decide and Buy
  • She reads that no phone number is shown and orders a $10 family pack online.
  • Slide: 4
  • First Use
  • 
  • 
  • Maya and Jordan put tags on six items, but the instructions are confusing and one goes on crooked. Feeling: 2 of 5.
  • Slide: 5
  • The Magic Moment
  • A classmate scans the tag on the bus; Maya gets a message and the hoodie is home that night. Feeling: 5 of 5.
  • Slide: 6
  • After
  • Maya posts in the class group chat; three parents order.