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Customer Persona - Entrepreneurship Example

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Customer Persona - Entrepreneurship Example
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Jordan pitches a TagBack name-labeled hoodie to a panel of three investors, beside a box of hoodies - Entrepreneurship lesson plans

Entrepreneurship

Teacher Guide by Aaron Sherman

Students spot a real problem, build a customer persona, test their idea, work out the money, and pitch to investors.


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Entrepreneurship



Spot a Real Problem
Jordan holds a clipboard and asks two classmates in the school cafeteria how often they lose things, in a storyboard for the Spot a Real Problem entrepreneurship activity
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Customer Persona
Maya, a busy parent at a store checkout, holds a $10 bill beside a box of TagBack name labels in a customer persona storyboard for an entrepreneurship activity
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Customer Journey Map
Maya and Jordan stand in a kitchen putting a name tag on a water bottle, with an instruction sheet on the counter, in a customer journey map entrepreneurship activity
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Test Your Assumptions
Jordan and a classmate stand in a laundry room with a red hoodie, ready to test whether TagBack labels survive the washer, in a Test Your Assumptions entrepreneurship activity
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Elevator Pitch
Jordan stands in an elevator holding a blue hoodie and a phone, pitching his lost-and-found tag idea to a surprised Maya, in an elevator pitch storyboard for an entrepreneurship activity
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Costs, Price, and Profit
Jordan stands on a shop street holding a $10 price tag and sells a family pack of name labels to Maya, who holds a $10 bill, in an entrepreneurship activity on costs, price, and profit.
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Go-to-Market Strategy
Jordan stands behind a table with a $10 sign in a school gym while Maya waits beside it at back-to-school night, in a storyboard comparing ways to launch a product
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One-Page Business Plan
Jordan stands in a school hallway holding up a blue hoodie with a JORDAN name label next to a classmate, the Solution box of a one-page business plan entrepreneurship activity
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Pitch to Investors
Jordan, a student holding a clipboard, presents a rising sales chart to two seated investors in a meeting room, from an investor pitch storyboard for an entrepreneurship activity
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Startup Ethics Dilemma
Jordan stands in an office while a man in a grey suit offers him $1,000 for student data, in a storyboard for a startup ethics dilemma entrepreneurship activity
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Storyboard Description

TagBack customer persona: Maya, a busy parent, shown through her situation, goals, frustrations, where to find her, and what makes her buy.

Storyboard Text

  • Slide: 1
  • Name and Picture
  • Maya, 41, parent of two middle schoolers, "the family's lost-and-found department."
  • Slide: 2
  • Situation
  • Works full time, shops online at night, has a tight back-to-school budget.
  • Slide: 3
  • Goals
  • Keep her kids' things from disappearing; spend less on replacements.
  • Slide: 4
  • Frustrations
  • "I've bought three water bottles since August." Marker names wash off.
  • Slide: 5
  • Where to Find Them
  • The school's parent newsletter, back-to-school night, class group chats.
  • Slide: 6
  • What Makes Them Buy
  • TagBack name labels
  • Under $10, works on clothes, and doesn't show her child's phone number.