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Go-to-Market Strategy - Entrepreneurship Example

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Go-to-Market Strategy - Entrepreneurship Example
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Jordan pitches a TagBack name-labeled hoodie to a panel of three investors, beside a box of hoodies - Entrepreneurship lesson plans

Entrepreneurship

Teacher Guide by Aaron Sherman

Students spot a real problem, build a customer persona, test their idea, work out the money, and pitch to investors.


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Entrepreneurship



Spot a Real Problem
Jordan holds a clipboard and asks two classmates in the school cafeteria how often they lose things, in a storyboard for the Spot a Real Problem entrepreneurship activity
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Customer Persona
Maya, a busy parent at a store checkout, holds a $10 bill beside a box of TagBack name labels in a customer persona storyboard for an entrepreneurship activity
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Customer Journey Map
Maya and Jordan stand in a kitchen putting a name tag on a water bottle, with an instruction sheet on the counter, in a customer journey map entrepreneurship activity
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Test Your Assumptions
Jordan and a classmate stand in a laundry room with a red hoodie, ready to test whether TagBack labels survive the washer, in a Test Your Assumptions entrepreneurship activity
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Elevator Pitch
Jordan stands in an elevator holding a blue hoodie and a phone, pitching his lost-and-found tag idea to a surprised Maya, in an elevator pitch storyboard for an entrepreneurship activity
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Costs, Price, and Profit
Jordan stands on a shop street holding a $10 price tag and sells a family pack of name labels to Maya, who holds a $10 bill, in an entrepreneurship activity on costs, price, and profit.
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Go-to-Market Strategy
Jordan stands behind a table with a $10 sign in a school gym while Maya waits beside it at back-to-school night, in a storyboard comparing ways to launch a product
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One-Page Business Plan
Jordan stands in a school hallway holding up a blue hoodie with a JORDAN name label next to a classmate, the Solution box of a one-page business plan entrepreneurship activity
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Pitch to Investors
Jordan, a student holding a clipboard, presents a rising sales chart to two seated investors in a meeting room, from an investor pitch storyboard for an entrepreneurship activity
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Startup Ethics Dilemma
Jordan stands in an office while a man in a grey suit offers him $1,000 for student data, in a storyboard for a startup ethics dilemma entrepreneurship activity
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Storyboard Description

TagBack compares a back-to-school night table with a PTA newsletter and online form on reach, cost, time, risk and success, then chooses.

Storyboard Text

  • Slide: 1
  • Option 1: Back-to-School Night Table
  • $10
  • About 150 parents, in person, in one night. Cost: $20 for a poster and samples.
  • Slide: 2
  • Option 2: PTA Newsletter + Online Form
  • About 600 families by email, all year. Cost: free if the PTA agrees; $0 for a form.
  • Slide: 3
  • Time
  • 
  • Table: one evening, but only once a year. Newsletter: a week to set up, then it runs on its own.
  • Slide: 4
  • Biggest Risk
  • $10
  • Table: if it rains or few parents come, we miss a year. Newsletter: emails are easy to ignore; parents can't touch the product.
  • Slide: 5
  • How We'll Know It Works
  • Table: 30 packs sold that night. Newsletter: 25 orders in the first two weeks.
  • Slide: 6
  • TagBack's Choice
  • Start with the newsletter (cheaper and longer-lasting), then use the table to show parents who didn't respond online.