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Social Media Ad Campaign - Marketing and Advertising Example

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Social Media Ad Campaign - Marketing and Advertising Example
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Jordan shows a TagBack ad on an easel to Maya and Coach Ellis in a school hallway, beside a box of hoodies with orange name labels - Marketing and Advertising lesson plans

Marketing and Advertising

Teacher Guide by Aaron Sherman

Students map the 4 Ps, build a buyer persona and brand, storyboard a commercial, plan a campaign, and pitch it like an ad agency.


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Marketing and Advertising



The 4 Ps of Marketing
Jordan stands in a school hallway beside a TagBack poster on an easel and a TV showing the morning announcements, the Promotion part of a 4 Ps of marketing spider map
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Buyer Persona Poster
Coach Ellis frowns on a soccer field surrounded by lost hoodies and water bottles, saying she spends her Saturdays as a lost-and-found, in a buyer persona poster
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Brand Identity Poster
The TagBack logo, an orange name tag beside a navy arrow curving back toward it, from a student brand identity poster
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Storyboard a Commercial
A worried student digs through a box of hoodies in front of school lockers and asks Is that mine, the problem shot of a 30-second commercial storyboard
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Spot the Persuasion Technique
Jordan holds a price tag under a big orange sign for a back-to-school deal this week only, an example of the scarcity technique in a persuasion T-chart
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Same Product, Three Channels
An orange TagBack banner with a QR code hangs outside a school beside the car pick-up line, the billboard version of one ad in a compare-and-contrast storyboard about advertising channels
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Social Media Ad Campaign
A hand holds a phone showing a TagBack post with a photo of an overflowing lost-and-found bin, the first post of a three-post social media ad campaign storyboard
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Ad Ethics Dilemma
A parenting blogger holding her phone meets Jordan, who holds a TagBack label, in a cafe and asks for free packs without adding #ad, the start of an advertising ethics dilemma storyboard
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Ad Agency Pitch
An art director in a conference room shows Jordan gray hoodies with bright orange TagBack labels, one role in an ad agency pitch storyboard
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Marketing Plan Worksheet
Maya, a parent, and Coach Ellis stand side by side under labels for TagBack's two customer groups, the target market section of a marketing plan worksheet
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Storyboard Description

A three-post TagBack "Lost and Found Week" social media campaign (tease, show, ask) with a plan for measuring success.

Storyboard Text

  • Slide: 1
  • Post 1: Tease (Monday)
  • TagBack - Monday
  • 
  • LOST + FOUND
  • Guess how many hoodies are in here. Answer on Friday.#LostAndFound #BackToSchool
  • A photo of the overflowing lost-and-found bin. "Guess how many hoodies are in here. Answer on Friday." #LostAndFound #BackToSchool
  • Slide: 2
  • Post 2: Show (Wednesday)
  • TagBack - Wednesday
  • 
  • TagBack
  • ▶ 0:15
  • Scan it, and it knows where to go. No phone number shown.#TagBack
  • A short video of a label being scanned. "Scan it, and it knows where to go. No phone number shown." #TagBack
  • Slide: 3
  • Post 3: Ask (Friday)
  • TagBack - Friday
  • 
  • TagBack
  • 25 labels for $10
  • Link to order
  • 142 hoodies. Zero names. 25 TagBack labels for $10. Link to order.#TagBack #NameItScanIt
  • "142 hoodies. Zero names. 25 TagBack labels for $10. Link to order." #TagBack #NameItScanIt
  • Slide: 4
  • Measuring Success
  • We will count:1. Link taps on post 32. Orders vs. the week before
  • Link taps on post 3, and orders that week compared with the week before.