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Storyboard a Commercial - Marketing and Advertising Example

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Storyboard a Commercial - Marketing and Advertising Example
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Jordan shows a TagBack ad on an easel to Maya and Coach Ellis in a school hallway, beside a box of hoodies with orange name labels - Marketing and Advertising lesson plans

Marketing and Advertising

Teacher Guide by Aaron Sherman

Students map the 4 Ps, build a buyer persona and brand, storyboard a commercial, plan a campaign, and pitch it like an ad agency.


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Marketing and Advertising



The 4 Ps of Marketing
Jordan stands in a school hallway beside a TagBack poster on an easel and a TV showing the morning announcements, the Promotion part of a 4 Ps of marketing spider map
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Buyer Persona Poster
Coach Ellis frowns on a soccer field surrounded by lost hoodies and water bottles, saying she spends her Saturdays as a lost-and-found, in a buyer persona poster
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Brand Identity Poster
The TagBack logo, an orange name tag beside a navy arrow curving back toward it, from a student brand identity poster
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Storyboard a Commercial
A worried student digs through a box of hoodies in front of school lockers and asks Is that mine, the problem shot of a 30-second commercial storyboard
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Spot the Persuasion Technique
Jordan holds a price tag under a big orange sign for a back-to-school deal this week only, an example of the scarcity technique in a persuasion T-chart
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Same Product, Three Channels
An orange TagBack banner with a QR code hangs outside a school beside the car pick-up line, the billboard version of one ad in a compare-and-contrast storyboard about advertising channels
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Social Media Ad Campaign
A hand holds a phone showing a TagBack post with a photo of an overflowing lost-and-found bin, the first post of a three-post social media ad campaign storyboard
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Ad Ethics Dilemma
A parenting blogger holding her phone meets Jordan, who holds a TagBack label, in a cafe and asks for free packs without adding #ad, the start of an advertising ethics dilemma storyboard
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Ad Agency Pitch
An art director in a conference room shows Jordan gray hoodies with bright orange TagBack labels, one role in an ad agency pitch storyboard
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Marketing Plan Worksheet
Maya, a parent, and Coach Ellis stand side by side under labels for TagBack's two customer groups, the target market section of a marketing plan worksheet
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Storyboard Description

A six-shot storyboard for a 30-second TagBack commercial, with the shot type, voice-over or on-screen text, and time for each shot.

Storyboard Text

  • Slide: 1
  • 1. The Hook (0–4 s)
  • LOST AND FOUND
  • Wide shot (0–4 s): a lost-and-found bin overflowing with hoodies. Voice-over: "Every school has one."
  • Slide: 2
  • 2. The Problem (4–9 s)
  • Is that mine?
  • Close-up (4–9 s): a student digging through the bin. On-screen text: "Is that mine?"
  • Slide: 3
  • 3. The Product (9–14 s)
  • TagBack
  • TagBack
  • 
  • 
  • Medium shot (9–14 s): a parent sticking TagBack labels on a hoodie and a water bottle. Voice-over: "Meet TagBack, waterproof labels with a QR code."
  • Slide: 4
  • 4. How It Works (14–20 s)
  • TagBack
  • Return to Room 12.
  • Close-up (14–20 s): an office helper scans a label; the phone screen says "Return to Room 12."
  • Slide: 5
  • 5. The Happy Ending (20–25 s)
  • TagBack
  • Medium shot (20–25 s): the student gets the hoodie back and smiles. Voice-over: "Lost it? Not for long."
  • Slide: 6
  • 6. End Card (25–30 s)
  • 
  • TagBack
  • Name it. Scan it. Get it back.25 labels for $10Order on the PTA page.
  • End card (25–30 s): "Name it. Scan it. Get it back." 25 labels for $10. Order on the PTA page.