AIC - Ikigai
Storyboard Text
- Close to homeFlexible HoursTraining is providedFulfilling ExperienceVolunteer with Friends
- 1
- OTS Hand swiping on 'tik tok' styled frames, stopping on our 1st hero
- 1.3 -and it allows me to grow in more ways than one.
- 1.1:Volunteering has enriched my life…
- Zoom into phone, hero takes full frame
- 1.4 We’re here to actively engage…”
- 1.2
- Camera track back, revealing our hero on a simple background at the centre
- 1.5-our seniors and caregivers within the community.
- Hero walks to wards elderly
- 1.6
- Malay hero helps an elderly
- 2
- And walks to the background while camera is closing in
- 2.1
- Portrait in full frame on white, zooming out to reveal phone
- 2.2-When you engage with them on a daily basis, it becomes more than just volunteerism.
- The hand scrolls down 2-3 more, and stops on another face on white background, It’s the Indian Ambassador.
- 2.3 -New friendships blossom… and that’s really nice!
- 2.4- Ihave learnt lots during my daily interactions…
- The camera steps back to reveal he is sitting at a table with a few seniors playing Mah-jong. (white wall behind him)
- 2.5-In fact, the life skills attained allows me to help the next person.
- He walks over to another table, and high-fives a senior
- 2.6
- Camera keeps traveling to reveal a group of seniors playing music with our Chinese hero conducting.
- 3
- Camera travels in to isolate hero on white background
- 3.1-We’re here to make a difference…to improve the quality of life for our care-givers and seniors.
- camera.Camera zooms out revealing the phone,
- 3.2
- Camera then travels out to reveal the person holding the phone, It’s another ambassador, she’s standing in the garden with seniors and volunteers gardening in the background.
- 3.3-We are always there for them every “step” of the way
- PTC... slowly rythmic music gets louder
- 4
- Music gets louder, camera turns around to reveal a Zumba line.
- 4.1 -Being a volunteer comes with its perks too! So come, grow with us!
- An ambassador in the lineup shouts over the music enthusiastically As she makes a Zumba exaggerated step.
- 5 - GFX
- Camera whips to a beach scene, a male volunteer is laying on a chaise lounge, with a female senior on each side in beach regalia.
- 6- Learn more about how you can be a SG Ambassador. Log on now!
- www.aic.sg/SGO
- Travel forward,He lowers his sunglasses and says to the camera...
- 7
- GFX SUPERS on a phone screen, accompanied with check marks pops up on screen
- .
- Cut to CTA, VO (in respective language)
- Logo
- .
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