PEST analysis storyboard - political, economic, social / cultural, and technology
• Existing and upcoming legislation • Governmental and political stability • Taxes, tariffs, regulations, labor laws, etc.
• Health of the overall economy • Unemployment • Interest rates, inflation, exchange rates, etc.
• Demographics • Education, health, class structure • Cultural norms and attitudes
• Recent technological developments • R&D activities • Rate and scope of technological changes
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