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Widget PEST

Widget PEST

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Storyboard Description

PEST analysis example with storyboards- business and strategic analysis

Storyboard Text

  • Political
  • Economic
  • • Domestic widget licensing bill to be voted on • Privatization of Swedish widget industry imminent
  • Social/Cultural
  • Widget PEST
  • • Widget raw materials prices projected to rise over the next 5 years • Local unemployment very low (may increase turnover) • Inflation rate is falling again
  • Technological
  • Sold
  • Widgeter Mk. IV
  • • New immigrants more likely to need widgets • Widgets continue to be viewed as traditional • Sustainable widget production more important to consumers • Retiring boomers (less likely to replace widgets)
  • • Mk. IV widgeter currently cuts raw materials by up to 2% • Little R&D funding for widget innovation • Little room for further automation of widget manufacturing
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