Media Strategies to Sell
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Coping Skills and Disordered Eating
Lesson Plans by Patrick Healey
The activities in this lesson plan are designed to help students recognize media’s influence on our body image and expectations, as well as critical warning signs and red flags of an eating disorder. By bringing awareness to this dangerous mental health issue, students will develop the vocabulary to discuss eating disorders and be able to take the necessary steps to get help or to help others.
Storyboard Description
Media Strategy - Help students recognize persuasive advertising techniques that might affect the way they view themselves or each other.
Storyboard Text
- Mega Brush
- This ad uses the 'presentation of a problem' technique when there isn't one already. It also uses 'approval' by being peer and research approved. 'Time sensitive deals' makes us think there is an urgency and we have to decide to buy now.
- Tired of brushing your teeth two or three times a day? Use this research and peer-approved Mega Brush and just use this once a day! Follow us on Twitter for deals - today only!
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- Skinny Candy
- This ad uses 'approval' and 'time sensitive deals'. Approval is used when the salesman states everyone is using it. Time sensitive deal is used when the salesman says, "I'm almost sold out. Order now!"
- I love eating candy, but I hate getting fat and feeling guilty after.
- My candy is formulated with weight loss chemicals. Everyone loves it! I'm almost sold out. Order now!
- Tiger Treadmill 3
- This ad uses 'repetition' and 'presentation of a problem'. Repetition is used when the salesman states the name of the product multiple times. Presentation of a problem is used when "wouldn't you love to lose 20 pounds" is stated.
- Wouldn't you love to lose 20 pounds, but just hate to workout? Buy our high tech Tiger Treadmill 3 with built-in TV to make you feel like working out is fun! The Tiger Treadmill 3 will bring out your inner animal. You can set the TV to safari mode and bring the outdoors indoors! Order your own Tiger Treadmill 3 today!
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