A user or buyer persona is a fictitious prototypical replica of one of your customer subsets. Products often have drastically different types of users or consumers, and a persona is a way of categorizing each type of buyer into a single entity. A user persona has typical motivations, struggles, and goals all related to your product or service.

Create educational infographics! See all of our infographic templates to pick the one that best suits your project.

Infographics are the best way to explain complex information or data in an understandable and visual manner. Create a free infographic today using one of the templates above or start your own from scratch!