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- Sigmund Freud started the development of the theory and practice of psychoanalysis
- Willhelm Wundt founded experimental psychology as a discipline and became a pioneer of cultural psychology
- Edward Titchener was a prominent psychologist in the United States at an early age and founded the idea of structuralism.
- William James' belief in the connection between mind and body led him to develop what has become known as the James-Lange Theory of emotion, which posits that human experience of emotion arises from physiological changes in response to external events.
- Watson Rayner wanted to show that Classical Conditioning would work on a human
- BF Skinner developed the theory of operant conditioning -- the idea that behavior is determined by its consequences, be they reinforcements or punishments, which make it more or less likely that the behavior will occur again
- Abraham Maslow, developed a hierarchy of motivation culminating in self-actualization. Carl Rogers introduced what he called person-centered therapy
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