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- The Five Utilities of Pizza
- Form Utilities: Turning raw material into a product for consumers.Example: Restaurants mix together foods from wheat and tomatoes to cook different foods like pizza dough and marinara sauce to make pizza.
- Do you guys want to go get some pizza?
- Sure!
- Place Utility: Having a products where people can buy it conveniently Example: Selling pizza at the Pizzaria
- Can we get a large pepperoni pizza?
- Welcome to the Pizzaria!
- Time Utility: Having a product open a certain time of year or at a convenient time of day.Example: The Pizzeria is open for 11 am to 8 pm which is the time that most people eat lunch and dinner.
- Pizzaria Open from 11am-8pm everyday
- Possession Utility: A monetary value that can be exchanged for the product.Example: The customers' pizza cost $12 which could be payed with cash, a credit card, or a debit card.
- That will be $12.
- Information Utility: Communication with a consumer about your product or service.Example: Signs and workers promoting sales.
- Try our new barbeque and grilled chicken pizza!
- Pizzaria Open from 11am-8pm everyday
- Thank you for coming! Next Friday we will have all pizzas half off during lunch.
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