Now-a-days with the start-up boom, starting a new business can be extremely competitive. Before starting a new business and investing countless dollars and hours into making your vision become a reality, it’s essential to conduct a thorough competitive analysis so you can understand what you’re up against. Luckily, we have the resources to research and understand our competitors. We just have to know what information is important to note. Creating a competitive analysis allows you to understand the market you are trying to crack, and how to create a product that is unique and will beat out the competition.