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5 Steps to Creating a User Flow Chart

A user flow chart is the visual step by step representation of a standard path taken by a user on your website in order for them to complete a certain task. User flow charts be used to show the steps a user would take to complete a certain action, like making a purchase, or to access a certain feature, like uploading an image. Creating a user flow chart allows you to see how a real customer will go about using your site. This clear visual representation will allow you to improve UX (user experience) and UI (user interface) by trimming down excess steps.


Here is an example of 5 steps to creating a user flow chart towards payment action.


  1. User lands on the website’s home page - the user finds your website via a referral or a search engine.

  2. User clicks call to action and starts their free trial - now the user has demonstrated interested in your product, they have decided they want to learn more

  3. User goes to their account dashboard - at this point the user is beginning to navigate their account and discover what features your product has to offer

  4. User goes to the purchase page to view pricing - the user has now decided this program is something they want, so they head to view their options for purchasing

  5. User goes to payment page and makes purchase - the user has accepted your price points and is now moving forward with the payment process

User flow charts should be created for every new feature you’re testing to ensure it is the simplest and most streamlined process for the customer. Creating user flow charts and improving your UX/UI will increase conversion rate and reduce churn.


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