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What is a Sales Pitch?

A sales pitch is a persuasive message or presentation that aims to convince a potential customer or client to buy a product or service. It typically involves outlining the benefits of the product or service and addressing any objections or concerns the customer may have.

Why are Sales Pitches Important?

Sales pitches are important because they are the primary way that businesses and salespeople can communicate the value of their products or services to potential customers. A well-crafted sales pitch can make the difference between a sale and a missed opportunity.

Information Included in a Sales Pitch

A sales pitch typically includes information about the product or service being sold, its features and benefits, pricing and payment options, and any relevant warranties or guarantees. It may also address common objections or concerns that potential customers may have, and offer solutions to overcome these objections.

Types of Sales Pitches

There are several types of sales pitches, including:

  1. Elevator Pitch: A brief, 30-second pitch that can be delivered quickly in the time it takes to ride an elevator.
  2. Feature-Benefit Pitch: This type of pitch focuses on the features of the product or service, and how those features provide benefits to the customer.
  3. Solution Pitch: This type of pitch focuses on the problem or pain point that the customer is experiencing, and presents the product or service as the solution to that problem.
  4. Competitive Pitch: This type of pitch compares the product or service to competitors in the market, highlighting the ways in which it is superior.

Benefits of Using a Sales Pitch

Using a sales pitch can have several benefits, including:

  • Clarity: A sales pitch can help to clarify the value proposition of the product or service being sold, making it easier for potential customers to understand its benefits.
  • Persuasiveness: A well-crafted sales pitch can be highly persuasive, convincing potential customers to buy the product or service.
  • Time-Saving: A sales pitch can be delivered quickly and efficiently, saving time for both the salesperson and the potential customer.

5 Steps to Creating the Perfect Sales Pitch


Hook Them

First you need to capture your audience's attention. The perfect hook will be a quick one or two sentences that tells your audience you’re aware of their problem and that you have something that can fix it.


Introduce The Product

Now that you have their attention, it’s time to tell them a little about your product. Be careful here, spending too much time will result in losing your audiences attention and will have diminishing returns. Quickly tell them what the main features of your product are.


Relate to Them

Now it’s time to get personal. Don’t just treat them like they’re any old customer, find something personal about them and relate to it. Pitching to Developer Dave? Relate to Dave by telling him you have friends who are also developers who had the same issue as him, but are now using your product and loving it.


Create Urgency

Now that you have their interest and they know what your product does, it’s time to get them on board for purchasing. Create urgency – tell them your product (or the deal you’re offering) won’t be around much longer and if they are interested they must take advantage now.


Call to Action

Tell them exactly how they can purchase and put them on the path to buying. Tell them the first step is to [fill in the blank], then let the natural sales process handle the rest.

Frequently Asked Questions About Sales Pitches

How long should a sales pitch be?

A sales pitch should be as long as it needs to be to effectively communicate the value proposition of the product or service. However, it is generally best to keep the pitch as short and concise as possible, focusing on the most important features and benefits.

How can I make my sales pitch more effective?

To make your sales pitch more effective, focus on the needs and pain points of the customer, and demonstrate how the product or service can provide a solution to those needs. Use clear and simple language, and be prepared to answer any objections or concerns that the customer may have.

What should I do if the customer says no?

If the customer says no, don't be discouraged! Take the opportunity to ask for feedback and learn from the experience. Ask the customer what they didn't like about the product or service, and use that feedback to improve your sales pitch for the next potential customer.

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