When brainstorming ideas, the mind is running 100 MPH, quickly tearing through possible new innovations, solutions to current problems, and hypothetical future features of your product. During these fast paced, intense brainstorming sessions, it's easy to lose track of great ideas or lose your train of thought. That’s where Mind Mapping comes in. A mind map is a unique visual that allows a brainstorming session to become a tangible and editable object. Mind maps combine layouts, colors, images, and font sizes to best illustrate the hierarchy of importance and train of thought of the creator, and always lead to the most effective brainstorming sessions.