An elevator pitch is a concise, persuasive speech that summarizes an idea, product, or service in a clear and compelling way. The name "elevator pitch" comes from the idea that you should be able to deliver your pitch in the time it takes to ride an elevator, typically between 30 seconds and 2 minutes.
Elevator pitches are important because they allow you to quickly and effectively communicate the essence of your idea or product to potential investors, customers, or collaborators. They are useful in a variety of settings, such as networking events, job interviews, sales meetings, or even chance encounters. A well-crafted elevator pitch can help you make a memorable and positive impression on your audience, and increase your chances of achieving your goals.
An elevator pitch typically includes the following information:
There are different types of elevator pitches depending on the purpose and audience. Some common types include:
Some of the benefits of using an elevator pitch include:
This should be the first part of your pitch; you need a unique or flashy phrase that will quickly grasp your listener's attention. Having a good hook is essential for getting your pitch off to the right start.
The goal of your elevator pitch is to have your listener totally understand what you are saying. You want to use clear language so you don't confuse them. By the time the pitch is over, they should totally understand what your company does and what you can offer them.
You want to be as descriptive as possible. Paint a picture in your listener’s head so that the pitch resonates with them and they wont forget it.
You only have 30-60 seconds to get your point across, so make sure you’re quick. No superfluous language, everything you say must have value.
Making your elevator pitch a short story is an effective way to make sure you hit all of these steps. Start with your protagonist's problem and lead them to why your company can solve this problem and improve the protagonists’ life. Make it simple and relatable.
An elevator pitch should be between 30 seconds and 2 minutes long, depending on the situation and audience.
Some tips for crafting an effective elevator pitch include: focusing on the problem you are solving, keeping it simple and concise, using clear and jargon-free language, emphasizing your unique value proposition, and practicing your delivery.
Yes, an elevator pitch can also be used in written form, such as in a business plan, marketing materials, or on a website.
You can test the effectiveness of your elevator pitch by delivering it to different audiences and soliciting feedback, tracking the response rate or conversion rate, and revising it based on the feedback and results.