5 Steps to Creating an Elevator Pitch

The elevator door opens and who walks in? None other than Ivan the Investor. You’ve left countless voicemails with Ivan’s secretary trying to schedule a meeting with him for months. The elevator starts to rise and you know you have less than a minute to grab Ivan’s attention and pitch him your business idea. This opportunity may never come again – thankfully you’re prepared with your clear and concise elevator pitch!

An elevator pitch is a 30-60 second summary of what your company does and why someone should work with you. An effective elevator pitch should contain these 5 elements:

  1. Has a Hook – This should be the first part of your pitch; you need a unique or flashy phrase that will quickly grasp your listener's attention. Having a good hook is essential for getting your pitch off to the right start.
  2. Be Clear – The goal of your elevator pitch is to have your listener totally understand what you are saying. You want to use clear language so you don't confuse them. By the time the pitch is over, they should totally understand what your company does and what you can offer them
  3. Be Visual – You want to be as descriptive as possible. Paint a picture in your listener’s head so that the pitch resonates with them and they wont forget it.
  4. Be Concise – You only have 30-60 seconds to get your point across, so make sure you’re quick. No superfluous language, everything you say must have value.
  5. Tell a Story – Making your elevator pitch a short story is an effective way to make sure you hit all of these steps. Start with your protagonist's problem and lead them to why your company can solve this problem and improve the protagonists’ life. Make it simple and relatable.

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